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Diagnosing an underperforming ad account v1.0.0

Use this resource to find the root cause of an ad account's underperformance

New

  • 333 downloads
  • 248 likes
  • 169 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install ad-account-root-cause-diagnosis

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent works through the failure layers in a fixed order, starting with measurement, then gives a prioritised verdict backed by evidence and a confidence level. It stops at the click, since landing pages belong to a separate audit. You get a likely cause, the evidence and the first actions to take.

Mostly picked by

Updated November 2, 2026

Card for the “Diagnosing an underperforming ad account” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: layer order, evidence gate and root-cause verdict
  • references/layer-evidence.md: evidence expected for each layer
  • references/metric-decomposition.md: metric decomposition

Good fit for

  • Your cost per lead rose for no obvious reason
  • Your ads used to work and no longer do

Not for

    Tags

    • diagnosis
    • ad account
    • cpa
    • audit

    About

    You say

    “My ads brought good results in March and now they don't: diagnose the account before I touch the budget.”

    Card for the “Diagnosing an underperforming ad account” skill

    Skill published by mbfinotti under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to find the root cause of an ad account's underperformance
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json39.8 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/examples.md11.4 KB
    • references/layer-evidence.md8.1 KB
    • references/metric-decomposition.md7.2 KB
    • SKILL.md32.1 KB

    Origin and licence

    Listed unmodified

    Author
    mbfinotti
    Source
    github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-account-diagnostic
    Licence
    MIT

    Notice

    « ad-account-diagnostic » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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