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Attribution gap: ad platforms versus source of truth v1.0.0

Use this resource to explain the gap between ad platform conversions and the source of truth

New

  • 594 downloads
  • 177 likes
  • 243 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install ad-attribution-reconciliation

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent normalises the data to a common basis, quantifies the gap, then puts each unit into one bucket: timing, definition or unexplained residual. Only the residual signals a defect. You get a reconciliation report where every gap has a named cause.

Mostly picked by

Updated November 2, 2026

Card for the “Attribution gap: ad platforms versus source of truth” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: normalisation, gap quantification and classification
  • references/reconciliation-examples.md: reconciliation examples

Good fit for

  • The platform reports more conversions than your CRM
  • You want to know whether a measurement gap is normal

Not for

    Tags

    • attribution
    • reconciliation
    • conversions
    • measurement

    About

    You say

    “The ad platform counts 30% more conversions than our CRM: explain the gap to me.”

    Card for the “Attribution gap: ad platforms versus source of truth” skill

    Skill published by mbfinotti under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to explain the gap between ad platform conversions and the source of truth
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json33.2 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/reconciliation-examples.md12.5 KB
    • SKILL.md33.7 KB

    Origin and licence

    Listed unmodified

    Author
    mbfinotti
    Source
    github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-attribution-gap
    Licence
    MIT

    Notice

    « ad-attribution-gap » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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