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Ad creative brief for designers and creators v1.0.0
Use this resource to write an ad brief that designers and creators can execute
New
- 359 downloads
- 135 likes
- 137 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install ad-creative-brief-writingWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent frames a falsifiable creative hypothesis, then sets the hooks, art direction, formats and testing intent. It also covers the handoff and the revision loop. You get a prescriptive brief for a designer, an editor or a UGC creator, without writing the ad copy itself.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: translation chain, brief skeleton and art direction rules
- references/brief-template.md: brief template
- references/angle-frameworks.md: messaging angle frameworks
Good fit for
- You need to hand a set of visuals to a designer
- You want a brief for creator videos with clear hooks
Not for
Tags
- creative brief
- advertising
- art direction
- hooks
About
You say
“Write the brief for our three retargeting visuals for the designer: angle, hooks and expected formats.”
Skill published by mbfinotti under the MIT license, delivered in its original version.
Show moreShow less
How to use it
- Install the skill in your agent's skills folder
- Ask your agent to write an ad brief that designers and creators can execute
- Review and adjust the result
Content preview
Files
- evals/evals.json45.2 KB
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.5 KB
- references/angle-frameworks.md15.6 KB
- references/brief-template.md11.8 KB
- references/examples.md9.9 KB
- SKILL.md31.5 KB
Origin and licence
Listed unmodified
- Author
- mbfinotti
- Source
- github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-creative-brief
- Licence
- MIT
Notice
« ad-creative-brief » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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