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Creative fatigue: verdict and remedy v1.0.0
Use this resource to find out whether an ad creative is really wearing out, and what to do
New
- 351 downloads
- 217 likes
- 175 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install ad-creative-fatigue-verdictWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent runs a differential diagnosis, screening confounders such as budget changes, learning resets, audience saturation, CPM inflation, seasonality and broken tracking before any fatigue call. It returns a verdict with confidence and the highest-return remedy. You get a refresh or stop decision backed by the data.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: baseline, confounder screen and verdict ladder
- references/confounders.md: list of confounders
- references/signal-reference.md: signal reference
Good fit for
- Your ad frequency rises while its click-through rate falls
- You do not know whether to replace a creative or keep it
Not for
Tags
- creative fatigue
- frequency
- click-through rate
- refresh
About
You say
“My ad's CPA has risen for three weeks and its frequency is high: should I replace it?”
Skill published by mbfinotti under the MIT license, delivered in its original version.
Show moreShow less
How to use it
- Install the skill in your agent's skills folder
- Ask your agent to find out whether an ad creative is really wearing out, and what to do
- Review and adjust the result
Content preview
Files
- evals/evals.json39.1 KB
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.5 KB
- references/confounders.md9.9 KB
- references/examples.md11.5 KB
- references/signal-reference.md11.4 KB
- SKILL.md31.7 KB
Origin and licence
Listed unmodified
- Author
- mbfinotti
- Source
- github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-creative-fatigue
- Licence
- MIT
Notice
« ad-creative-fatigue » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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