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Library of 35 ad hook tactics v1.0.0

Use this resource to choose a hook tactic for your situation

New

  • 584 downloads
  • 118 likes
  • 129 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install ad-hook-tactics-library

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent defines each hook tactic, gives an example and says when to deploy it. It separates the tactic, which sets the frame of the hook, from the psychological trigger, which drives the response. You get hooks organized by tactic.

Mostly picked by

Updated November 2, 2026

Card for the “Library of 35 ad hook tactics” skill

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: definitions of the 35 tactics
  • SKILL.md: criteria for choosing between tactics and triggers

Good fit for

  • You want hooks organized by tactic type
  • You do not know which approach to use for an ad

Not for

    Tags

    • hooks
    • advertising
    • tactics
    • copywriting

    About

    You say

    “Give me five confession-style hooks to launch my new range.”

    Card for the “Library of 35 ad hook tactics” skill

    Skill published by motion-team under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to choose a hook tactic for your situation
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md18.3 KB

    Origin and licence

    Listed unmodified

    Author
    motion-team
    Source
    github.com/motion-team/creative-strategy-skills/tree/8e467a3547dcd2118e4d08fa58099553677d52ff/hook-tactics
    Licence
    MIT

    Notice

    « hook-tactics » (motion-team, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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