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Hooks for ads and short videos v1.0.0
Use this resource to write hooks for an ad or a short video
New
- 575 downloads
- 244 likes
- 240 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install ad-hook-writingWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent asks for the product, the pain or desire, the persona, the awareness stage, the format and the quantity. It then writes varied hooks: spoken, visual and on-screen text for video, or text hooks for static ads and captions. You get a set ready to test.
Mostly picked by
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: the full method
- The 5 awareness stages and the hook strategy for each
- The 8 psychological triggers with examples
- Output formats: a numbered list or a three-part video hook
Good fit for
- Preparing social media ads
- Finding the first seconds of a Reel or a TikTok
- Varying the angles of one offer for a creative test
Not for
- Writing a full video script
- Writing a sales page or an article
- Measuring ad performance
Tags
- hooks
- advertising
- tiktok
- reels
- copywriting
About
You say
"Write me 10 TikTok hooks for my mineral sunscreen, aimed at women aged 25 to 40 who already know the white cast problem."
Skill published by motion-team under the MIT license.
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Prerequisites
- You bring
- Your product and the target audience and The audience's awareness stage, if you know it
How to use it
- Give the product, the target audience, its awareness stage and the format you want.
- The agent asks for anything missing, then writes the hook set.
- Test the hooks and ask for variants of the ones that work.
Content preview
Files
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.4 KB
- SKILL.md12.3 KB
Origin and licence
Modified by PalateKit
- Author
- motion-team
- Source
- github.com/motion-team/creative-strategy-skills/tree/8e467a3547dcd2118e4d08fa58099553677d52ff/hook-writing
- Licence
- MIT
Notice
Version modifiée de « hook-writing » (motion-team, MIT) : traduction française et fiche par PalateKit.
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Frequently asked questions
Do I need to install other skills?
No. The text mentions two optional modules (tactics and voice patterns) and a creative strategy engine, but the skill works on its own. The closing promotional line of the original was removed from the French version.
Will the agent explain why a hook works?
Only if you ask. By default it delivers the hooks without labeling the triggers.