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Paid advertising sources watch list v1.0.0

Use this resource to stay current on paid advertising platforms

New

  • 306 downloads
  • 116 likes
  • 239 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install ad-sources-watchlist

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent asks about your channels, available time and preferred formats. It then filters the bundled source lists, checks their freshness, flags what each source sells and sorts everything by rhythm. You get a dated list that fits your weekly time budget.

Updated November 2, 2026

A watch list grouped by rhythm: weekly, monthly, annual.

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the interview, efficiency ranking, freshness check and deliverable format
  • references/sources.md: the dated source directory
  • references/people-to-follow.md: practitioners worth following
  • references/watch-list-example.md: a good example and a counter-example

Good fit for

  • You buy ads on Google, Meta, LinkedIn or TikTok and want to track changes
  • You are taking over a new channel and need the right sources
  • You want a habit that fits in 30 to 60 minutes a week

Not for

  • Planning a career in advertising (the skill only covers the watch list)
  • Getting audience figures: the skill never invents any

Tags

  • watch list
  • advertising
  • ppc
  • newsletters
  • podcasts

About

You say

"Build me an advertising radar: I buy on Meta and Google for an online shop, with an hour a week."

A watch list grouped by rhythm: weekly, monthly, annual.

Skill published by mbfinotti (Maya-Beth Finotti) under the MIT license.

Show more

Prerequisites

You bring
The ad channels you use and Your weekly time budget

How to use it

  1. Answer the questions about your role, channels, time and formats.
  2. Let the agent check source freshness, or use the recorded list if it cannot browse.
  3. Confirm or swap entries, keep the list and rerun it every quarter.

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/people-to-follow.md21.3 KB
  • references/sources.md40.9 KB
  • references/watch-list-example.md5.7 KB
  • SKILL.md18 KB

Origin and licence

Modified by PalateKit

Author
mbfinotti
Source
github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/advertising-radar
Licence
MIT

Notice

Version modifiée de « advertising-radar » (mbfinotti, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Are the sources up to date?

The bundled lists carry a snapshot date. If the agent can browse it checks each source; otherwise it gives you the manual check.

Does it depend on other skills?

No. It names sibling skills from the same collection but works on its own with its files.