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App Growth Through Short Videos v1.0.0

Use this resource to get an app known through short videos on social media

New

  • 331 downloads
  • 235 likes
  • 216 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install app-social-growth-playbook

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent identifies your app's stage and bottleneck (distribution, conversion or monetisation), then draws on three reference files to propose specific tactics. You get video formats, hook templates, volume production plans and benchmarks taken from real cases.

Updated November 2, 2026

Preview of a growth plan with short-video formats, hooks and revenue milestones for an app.

Details

Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: growth frameworks, core principles and metrics to track
  • references/complete-playbook.md: growth strategies, multi-account networks and creator programs
  • references/hooks-and-formats.md: hook templates and video formats
  • references/case-studies.md: over a hundred app examples with their figures

Good fit for

  • Launching a consumer app with no ad budget
  • Finding short-video formats and hooks to test
  • Designing a creator or ambassador program

Not for

  • A brand that sells neither an app nor a subscription
  • Paid advertising campaigns
  • A cautious strategy: some tactics rely on controversy

Tags

  • tiktok
  • reels
  • growth
  • app
  • ugc

About

You say

"I have a revision app for students and no ad budget. Draft a TikTok plan to reach my first 10,000 downloads."

Preview of a growth plan with short-video formats, hooks and revenue milestones for an app.

Skill published by giulioco under the Apache-2.0 license.

Show more

Prerequisites

You bring
A description of your app and its audience and Your download or revenue goal

How to use it

  1. Install the skill in your agent's skills folder.
  2. Describe your app, its current stage and your goal.
  3. Test one format at a time and ask the agent to build variants of what works.

Content preview

Files

  • LICENSE10 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/case-studies.md22.8 KB
  • references/complete-playbook.md35.9 KB
  • references/hooks-and-formats.md30.3 KB
  • SKILL.md5.8 KB

Origin and licence

Modified by PalateKit

Author
giulioco
Source
github.com/giulioco/skills/tree/2db17d19e51dd966c59b55148887afb2858604c2/skills/social-growth-engineer
Licence
Apache-2.0

Notice

Version modifiée de « social-growth-engineer » (giulioco, Apache-2.0) : traduction française et fiche par PalateKit.

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Frequently asked questions

Are the figures quoted guaranteed?

No. They are case-study results reported by the author, to be used as benchmarks, not promises.

Do I need to be on TikTok to use it?

No, the advice also applies to Instagram Reels and YouTube Shorts, but the skill is designed for app growth.