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B2B SaaS marketing strategy and positioning v1.0.0

Use this resource to structure the marketing strategy of a B2B SaaS product, from ICP to positioning

New

  • 340 downloads
  • 102 likes
  • 196 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install b2b-saas-marketing-strategy

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent walks through the strategy stack: product-market fit, TAM, SAM and SOM sizing, ICP, April Dunford positioning, PR/FAQ and growth loops. You get a strategy framework and the documents that support it.

Mostly picked by

Updated November 2, 2026

Card for the “B2B SaaS marketing strategy and positioning” skill

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: strategy stack and frameworks (ICP, positioning, TAM/SAM/SOM)
  • SKILL.md: growth loops, competitive intelligence and PR/FAQ

Good fit for

  • You are defining the ICP and positioning of a B2B SaaS
  • You are preparing a marketing plan before a launch

Not for

    Tags

    • strategy
    • positioning
    • ICP
    • B2B SaaS
    • market

    About

    You say

    “Define the ICP and positioning of my project management tool for agencies.”

    Card for the “B2B SaaS marketing strategy and positioning” skill

    Skill published by manojbajaj95 under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to structure the marketing strategy of a B2B SaaS product, from ICP to positioning
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md11.2 KB

    Origin and licence

    Listed unmodified

    Author
    manojbajaj95
    Source
    github.com/manojbajaj95/claude-gtm-plugin/tree/0830a46f4cfbbc8642c07b5c3748afd8efd24571/skills/marketing-strategy
    Licence
    MIT

    Notice

    « marketing-strategy » (manojbajaj95, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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