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- Claude Code
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Use this resource to define a B2B SaaS's positioning, message hierarchy and differentiation
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In a terminal, from the folder you want:
npx --yes palatekit@latest install b2b-saas-positioning-messagingWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent applies the Dunford, JTBD, Raskin and Lochhead frameworks to produce a positioning document, a messaging matrix, competitive framing and a strategic narrative. You get positioning copy ready for review.
Updated November 2, 2026
You say
“Draft the positioning document for our inventory SaaS aimed at small businesses.”

Skill published by podo under the MIT license, delivered in its original version.
Listed unmodified
« product-position » (podo, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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