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Animation Principles for Brand Marketing v1.0.0
Use this resource to design the motion of a logo, a commercial or a brand video
New
- 572 downloads
- 145 likes
- 164 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install brand-animation-principlesWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent turns each animation principle into concrete brand choices: durations, easing, bounce, music sync. You get a motion profile matched to the brand tone (luxury, tech, playful, corporate), a logo reveal structure and a per-platform deliverables checklist.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: the 12 principles applied to branding
- Four motion profiles with their durations
- A four-phase logo animation framework and per-platform durations
- A deliverables checklist
Good fit for
- Defining the motion of a logo reveal
- Writing the animation brief for a 15-second spot
- Choosing timing that fits the brand personality
Not for
- Producing the video file directly
- Animating app interfaces
Tags
- animation
- logo
- motion design
- branding
- advertising
About
You say
"Describe the logo reveal animation for my premium cosmetics brand for a 15-second ad."
Skill published by dylantarre under the MIT license.
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Prerequisites
- You bring
- The brand guidelines or personality and The target format and duration
How to use it
- Describe the brand and its personality
- State the format and duration
- Ask for a motion brief or an animation script
Content preview
Files
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.4 KB
- SKILL.md5.1 KB
Origin and licence
Modified by PalateKit
- Author
- dylantarre
- Source
- github.com/dylantarre/animation-principles/tree/83597134ba8ff59838270f94d7ac7282ffa3b54d/skills/01-by-domain/brand-marketing
- Licence
- MIT
Notice
Version modifiée de « brand-marketing » (dylantarre, MIT) : traduction française et fiche par PalateKit.
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Frequently asked questions
Does this skill generate the video?
No, it guides motion decisions. Pair it with the animation or video generation tool of your choice.
Are the durations mandatory?
They are benchmarks by brand type; adjust them to your guidelines and your music.