FreeVideo
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Choose your brand archetype v1.0.0
Use this resource to choose a brand's personality among the 12 archetypes
New
- 595 downloads
- 243 likes
- 129 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install brand-archetype-selectionWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent reviews the 12 archetypes against your values, audience and competitors. It applies the 70/30 rule to combine a primary and a secondary archetype, checks the pair with six tests, then writes the decision sheet using ready-to-fill templates.
Mostly picked by
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: the 12 archetypes, the 70/30 rule, combinations and validation tests
- reference/templates.md: seven templates (selection worksheet, profile, competitor mapping, expression guide, quick card...)
- A table of each archetype's shadow side so you can avoid its pitfalls
Good fit for
- Defining the personality of a brand that is just starting
- Standing out from competitors who share the same archetype
- Documenting a positioning decision for a team or client
Not for
- Creating the brand's name, logo or visuals
- Replacing market research or customer surveys
Tags
- archetypes
- brand
- positioning
- brand personality
- branding
About
You say
"Help me choose the archetype for my natural cosmetics brand and fill in the selection worksheet."
Skill published by mike-coulbourn under the MIT license.
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Prerequisites
- You bring
- Your brand's values and mission and Your target audience and main competitors
How to use it
- Describe your values, target audience and competitors
- The agent proposes a primary and a secondary archetype, then runs the six tests
- Keep the filled worksheet as a reference for voice and visuals
Content preview
Files
- LICENSE1 KB
- NOTICE-PALATEKIT.md0.5 KB
- reference/templates.md16.7 KB
- SKILL.md11.6 KB
Origin and licence
Modified by PalateKit
- Author
- mike-coulbourn
- Source
- github.com/mike-coulbourn/claude-vibes/tree/1f8b5083ab2406d71b16fbc06e80c21f4b1f1235/plugins/vibes/skills/brand-archetype-selection
- Licence
- MIT
Notice
Version modifiée de « brand-archetype-selection » (mike-coulbourn, MIT) : traduction française et fiche par PalateKit.
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Frequently asked questions
Is the templates file translated?
Only the main file is translated into French; reference/templates.md ships in English and the agent can give you its sections in French on request.
Do I need other skills from the same series?
No. This skill works on its own; it is simply part of a larger series on brand identity.