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Brand archetypes: visual and verbal starting points v1.0.0

Use this resource to start from a brand archetype to frame visual and verbal direction

New

  • 501 downloads
  • 234 likes
  • 225 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-archetype-starting-points

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent matches your brief to the closest archetype, or to a reference brand you want to be near, then adapts it to your vertical. You get reference points for colour, typography, layout, voice and imagery.

Mostly picked by

Updated November 2, 2026

Card for the “Brand archetypes: visual and verbal starting points” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • README.md: overview of the archetype system
  • references/: the twelve archetypes and how to apply them
  • references/by-vertical/: variants for SaaS, fintech and DTC, among others

Good fit for

  • You want a direction to start from rather than a blank page
  • You want to get close to a known aesthetic without copying a brand

Not for

    Tags

    • archetype
    • brand identity
    • art direction

    About

    You say

    “Suggest a brand direction for a cosmetics shop with an editorial feel.”

    Card for the “Brand archetypes: visual and verbal starting points” skill

    Skill published by rampstackco under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to start from a brand archetype to frame visual and verbal direction
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • README.md0.4 KB
    • references/00-archetype-system-overview.md3.2 KB
    • references/01-how-to-apply-an-archetype.md3.8 KB
    • references/by-vertical/01-b2b-saas-developer-tools.md3.5 KB
    • references/by-vertical/02-b2b-saas-business-productivity.md3.5 KB
    • references/by-vertical/03-b2b-saas-marketing-sales.md3.3 KB
    • references/by-vertical/04-b2b-saas-data-analytics.md3.2 KB
    • references/by-vertical/05-fintech-consumer.md3.2 KB
    • references/by-vertical/06-fintech-enterprise.md3.4 KB
    • references/by-vertical/07-dtc-fashion.md3.4 KB
    • references/by-vertical/08-dtc-beauty.md3.4 KB
    • references/by-vertical/09-dtc-home-lifestyle.md3.4 KB
    • references/by-vertical/10-dtc-food-beverage.md3.4 KB
    • references/by-vertical/11-consumer-health-wellness.md3.4 KB
    • references/by-vertical/12-hospitality-travel.md3.2 KB
    • references/by-vertical/13-media-publishing.md3.2 KB
    • references/by-vertical/14-edtech.md3.5 KB
    • references/by-vertical/15-gaming-entertainment.md3.4 KB
    • references/by-vertical/16-marketplace.md3.4 KB
    • references/by-vertical/17-crypto-web3.md3.4 KB
    • references/by-vertical/18-real-estate-proptech.md3.6 KB
    • references/core-archetypes/01-editorial-restrained.md6.1 KB
    • references/core-archetypes/02-technical-precise.md6.5 KB
    • references/core-archetypes/03-warm-conversational.md6.8 KB
    • references/core-archetypes/04-bold-confident.md6.2 KB
    • references/core-archetypes/05-playful-energetic.md6.5 KB
    • references/core-archetypes/06-luxe-considered.md6.8 KB
    • references/core-archetypes/07-clinical-trustworthy.md7.2 KB
    • references/core-archetypes/08-rugged-utilitarian.md6.8 KB
    • references/core-archetypes/09-retro-nostalgic.md7.2 KB
    • references/core-archetypes/10-minimal-essentialist.md6.8 KB
    • references/core-archetypes/11-vibrant-saturated.md6.6 KB
    • references/core-archetypes/12-documentary-honest.md7 KB
    • SKILL.md7.5 KB

    Origin and licence

    Listed unmodified

    Author
    rampstackco
    Source
    github.com/rampstackco/claude-skills/tree/9b90db257f7395fab76ff9bfcb808456709f6af3/skills/brand-archetype-system
    Licence
    MIT

    Notice

    « brand-archetype-system » (rampstackco, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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