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Brand color psychology and palette v1.0.0
Use this resource to choose and document a brand's color palette
New
- 367 downloads
- 220 likes
- 118 saves
$4.99
Lifetime access to this resource, with its updates.
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install brand-color-psychologyWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent relies on established frameworks (color in context, appropriateness, archetypes, harmonies) to propose a palette. It compares competitor colors, checks WCAG contrast and cultural differences, then documents each color in HEX, RGB, CMYK and Pantone.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: frameworks, the 60-30-10 rule, industry conventions and common mistakes
- reference/templates.md: templates for palette documentation, competitor audit and an accessibility checklist
Good fit for
- Creating the visual identity of a new brand
- Standing out from competitors' colors
- Checking that a palette meets accessibility contrast rules
Not for
- Generating a logo or finished visuals
- Replacing audience research
- Designing a website layout
Tags
- color
- palette
- branding
- accessibility
- wcag
About
You say
"Propose a palette for my natural cosmetics brand, different from my three competitors, with HEX and CMYK codes."
Skill published by mike-coulbourn under the MIT license.
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Prerequisites
- You bring
- The brand personality and its audience and A list of competitors and target markets
How to use it
- Install the skill in your agent's skills folder.
- Describe the brand, its audience, its markets and its competitors.
- Validate the proposed palette with the contrast test and the specification sheet.
Content preview
Files
- LICENSE1 KB
- NOTICE-PALATEKIT.md0.4 KB
- reference/templates.md13.3 KB
- SKILL.md12.8 KB
Origin and licence
Modified by PalateKit
- Author
- mike-coulbourn
- Source
- github.com/mike-coulbourn/claude-vibes/tree/1f8b5083ab2406d71b16fbc06e80c21f4b1f1235/plugins/vibes/skills/brand-color-psychology
- Licence
- MIT
Notice
Version modifiée de « brand-color-psychology » (mike-coulbourn, MIT) : traduction française et fiche par PalateKit.
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Frequently asked questions
Are the statistics verified?
They come from studies cited in the skill (Singh, Reboot, Help Scout). Check them before reusing them in a public document.
Do I need to know my competitors?
Yes, the differentiation method relies on their colors. List three to five for a useful result.