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Marketing copywriter with two versions v1.0.0

Use this resource to write ad and sales copy

New

  • 443 downloads
  • 167 likes
  • 176 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-copywriter

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent reads 14 copywriting frameworks and voice rules drawn from Ogilvy, Hopkins and Halbert, then picks the best framework for your channel. It writes a version A and a version B with a different framework, respects each platform's limits and recommends which one to test first.

Mostly picked by

Updated November 2, 2026

Two versions of ad copy using two copywriting frameworks, with a testing recommendation

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: a seven-step method, writing rules, platform limits and output format
  • copy_frameworks.md: 14 frameworks (AIDA, PAS, BAB, FAB...) with structure and a selection matrix
  • writing_styles.md: voice rules, a banned-phrase list and AI tells to avoid
  • A quality checklist to run before delivery

Good fit for

  • Writing a Facebook, Instagram, TikTok or YouTube ad
  • Drafting a landing page, a sales page or an email sequence
  • Testing two different angles for the same product

Not for

  • Translating or adapting existing copy without a rewrite
  • Long-form articles or literary writing
  • Inventing testimonials or proof figures

Tags

  • copywriting
  • ads
  • landing page
  • email
  • conversion

About

You say

"Write a Facebook ad for my meal delivery service for athletes, aimed at men aged 25 to 40, with the benefit '5 hours saved per week'."

Two versions of ad copy using two copywriting frameworks, with a testing recommendation

Skill published by ognjengt under the MIT license.

Show more

Prerequisites

You bring
The product, target audience and main benefit and The target platform and your length constraints

How to use it

  1. Describe the channel, product, audience and main benefit
  2. Add a FOUNDER_CONTEXT.md file at the project root to fix your brand voice
  3. Compare versions A and B, then test the one the agent recommends

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/copy_frameworks.md21 KB
  • references/writing_styles.md10.9 KB
  • SKILL.md12.7 KB

Origin and licence

Modified by PalateKit

Author
ognjengt
Source
github.com/ognjengt/founder-skills/tree/a45931cad934dc6243a68f905485467935a4ad9a/skills/brand-copywriter
Licence
MIT

Notice

Version modifiée de « brand-copywriter » (ognjengt, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Do I need a FOUNDER_CONTEXT.md file?

No, it is optional. If present, the agent uses it for brand voice; otherwise it asks questions and applies defaults.

Can I customize the banned phrases?

Yes. The lists live in references/writing_styles.md; edit them to match your brand.