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Brand health audit v1.0.0

Use this resource to diagnose the consistency and clarity of an existing brand

New

  • 433 downloads
  • 229 likes
  • 172 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-health-audit

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent collects your materials (website, social profiles, deck, competitors), then scores the brand from 1 to 5 on six dimensions: positioning, visual identity, messaging, voice, audience fit and differentiation. You get a scorecard, strengths, ranked issues with evidence and impact, and an action plan split into immediate, 30-60 day and long-term steps.

Mostly picked by

Updated November 2, 2026

Scorecard rating a brand on six dimensions, with strengths, weaknesses and recommendations.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: a six-dimension audit framework with guiding questions
  • A brand health scorecard out of 30
  • A list of argued strengths and weaknesses
  • Recommendations ranked by urgency

Good fit for

  • Your brand feels inconsistent or dated and you want to know why
  • You are planning a rebrand and need a baseline first
  • You deliver a brand diagnosis to a client

Not for

  • Creating a visual identity or logo from scratch
  • Getting measured awareness data: the agent judges from the materials you provide

Tags

  • brand
  • audit
  • positioning
  • strategy
  • consistency

About

You say

"Run a brand audit from my website, Instagram profile and brochure, and compare it with three competitors."

Scorecard rating a brand on six dimensions, with strengths, weaknesses and recommendations.

Skill published by arnabbagxd under the MIT license.

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Prerequisites

You bring
The brand's materials (website, social profiles, deck) and A list of your main competitors

How to use it

  1. Install the skill in your agent's skills folder.
  2. Provide your materials, the trigger for the audit and your competitors.
  3. Read the report and apply the immediate actions first.

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md6.1 KB

Origin and licence

Modified by PalateKit

Author
arnabbagxd
Source
github.com/arnabbagxd/brand-building-skills/tree/4a0a8b5b7a0f64bf0fc551978a18a591670a5223/skills/brand-audit
Licence
MIT

Notice

Version modifiée de « brand-audit » (arnabbagxd, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Does the agent need other files?

No. The skill reads .agents/brand-context.md if it exists but works without it. It mentions other brand skills by the same author as possible next steps, without depending on them.

Are the scores objective?

They are reasoned judgments based on the materials you provide. The more you share (site, customer feedback, competitors), the more reliable the diagnosis.