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Brand messaging architecture v1.0.0
Use this resource to build a brand's messaging and value proposition
New
- 351 downloads
- 111 likes
- 235 saves
$4.99
Lifetime access to this resource, with its updates.
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install brand-messaging-architectureWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent combines the methods of Moore, Dunford, Osterwalder, Laja, StoryBrand and MECLABS to build a messaging house. You get a positioning statement, a value proposition, three to five pillars with proof points, and tests to validate them.
Mostly picked by
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: messaging frameworks, positioning statements, quality tests and common mistakes
- reference/templates.md: templates for a messaging document, value canvas, pillar and messaging house
Good fit for
- Defining the value proposition of an offer or a brand
- Aligning the messages of a website, a deck and emails
- Preparing homepage copy from a clear positioning
Not for
- Writing finished ad copy
- Replacing interviews with real customers
- Choosing a name or a logo
Tags
- messaging
- positioning
- value proposition
- branding
- storybrand
About
You say
"Build the messaging house for my HR consulting firm, with positioning, three pillars and proof points."
Skill published by mike-coulbourn under the MIT license.
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Prerequisites
- You bring
- A description of your offer and your customers and Your competitors and what sets you apart
How to use it
- Install the skill in your agent's skills folder.
- Describe your offer, your best customers and your competitors.
- Review the framework it produces, then test it with real customers.
Content preview
Files
- LICENSE1 KB
- NOTICE-PALATEKIT.md0.5 KB
- reference/templates.md20.3 KB
- SKILL.md18.7 KB
Origin and licence
Modified by PalateKit
- Author
- mike-coulbourn
- Source
- github.com/mike-coulbourn/claude-vibes/tree/1f8b5083ab2406d71b16fbc06e80c21f4b1f1235/plugins/vibes/skills/brand-messaging-architecture
- Licence
- MIT
Notice
Version modifiée de « brand-messaging-architecture » (mike-coulbourn, MIT) : traduction française et fiche par PalateKit.
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Frequently asked questions
Are the messages ready to publish?
They are hypotheses. The skill reminds you to test them with real customers before using them.
Do I have to follow every method?
No. Each method has its moment: value, positioning, narrative or validation. The agent picks according to your stage.