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Creating a brand name and identity v1.0.0

Use this resource to find a memorable, distinctive brand name tied to a clear promise

New

  • 553 downloads
  • 205 likes
  • 129 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-naming-strategy

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent sets the brand's strategic intent with the Diamond framework, generates a large volume of names, then filters them by distinctiveness and sound. You get a list of evaluated names and a brand promise.

Mostly picked by

Updated November 2, 2026

Card for the “Creating a brand name and identity” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: strategic framework and name generation method
  • references/artifacts.md: name evaluation grids
  • references/guest-insights.md: brand examples from guests

Good fit for

  • You are launching a company and want a name people remember
  • Your current brand is descriptive and doesn't stand out

Not for

    Tags

    • brand name
    • identity
    • distinctiveness
    • branding

    About

    You say

    “Suggest evocative names for my inventory app, not descriptive ones.”

    Card for the “Creating a brand name and identity” skill

    Skill published by refoundai under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to find a memorable, distinctive brand name tied to a clear promise
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/artifacts.md20.8 KB
    • references/guest-insights.md16.4 KB
    • SKILL.md7.5 KB

    Origin and licence

    Listed unmodified

    Author
    refoundai
    Source
    github.com/refoundai/lenny-skills/tree/13598cc54e09399bc1bc1398b0fca284110efb2f/skills/naming-and-branding
    Licence
    MIT

    Notice

    « naming-and-branding » (refoundai, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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