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Brand strategy: positioning and naming v1.0.0

Use this resource to define a brand's positioning, name and voice

New

  • 392 downloads
  • 227 likes
  • 156 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-positioning-naming

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent analyses your market and audience to frame a positioning, archetypes and name and tagline options. It then writes the brand voice and the structure of the visual guidelines.

Mostly picked by

Updated November 2, 2026

Card for the “Brand strategy: positioning and naming” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: positioning, archetypes, name and tagline options
  • SKILL.md: brand voice and tone
  • SKILL.md: brand guidelines structure and audit findings

Good fit for

  • You are launching a brand and need a name and a positioning
  • Your brand lacks consistency and you want guidelines

Not for

    Tags

    • brand
    • positioning
    • naming
    • guidelines

    About

    You say

    “Suggest a positioning and three names for an organic tea brand aimed at students.”

    Card for the “Brand strategy: positioning and naming” skill

    Skill published by travisjneuman under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to define a brand's positioning, name and voice
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.5 KB

    Origin and licence

    Listed unmodified

    Author
    travisjneuman
    Source
    github.com/travisjneuman/.claude/tree/80adced2f6fc0cb54fadb0fd6f0d7429d1f84bd7/skills/agent-brand-strategist
    Licence
    MIT

    Notice

    « agent-brand-strategist » (travisjneuman, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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