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Position a brand against its competitors v1.0.0

Use this resource to choose a distinct position for a brand against its competitors

New

  • 458 downloads
  • 243 likes
  • 238 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-positioning-statement-design

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent maps the market, finds the open position and writes a positioning or “onliness” statement. It draws on Ries and Trout's principles and Neumeier's ZAG method. You get a clear position to guide your messaging.

Mostly picked by

Updated November 2, 2026

Card for the “Position a brand against its competitors” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: positioning principles, formulas and types of open spaces
  • reference/templates.md: positioning statement templates

Good fit for

  • Your offer looks like those of established competitors
  • You want to pick a category to own

Not for

    Tags

    • positioning
    • brand
    • competition
    • onliness
    • market map

    About

    You say

    “Help me position my organic tea shop against supermarket brands.”

    Card for the “Position a brand against its competitors” skill

    Skill published by mike-coulbourn under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to choose a distinct position for a brand against its competitors
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • reference/templates.md17.2 KB
    • SKILL.md13.3 KB

    Origin and licence

    Listed unmodified

    Author
    mike-coulbourn
    Source
    github.com/mike-coulbourn/claude-vibes/tree/1f8b5083ab2406d71b16fbc06e80c21f4b1f1235/plugins/vibes/skills/brand-positioning-theory
    Licence
    MIT

    Notice

    « brand-positioning-theory » (mike-coulbourn, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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