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Brand interview and brand.md and MOTION.md files v1.0.0

Use this resource to set up the brand guidelines and motion rules for an animation project

New

  • 433 downloads
  • 124 likes
  • 179 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-setup-interview

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

This step prepares the files the other skills in the pack read: a short interview and 3 to 5 reference frames produce brand.md (identity, audience, offer, assets, prohibitions) and MOTION.md (colours, typography, timing and motion rules), plus a rule in CLAUDE.md. You get a shared base for all your animation projects.

Mostly picked by

Updated November 2, 2026

Card for the “Brand interview and brand.md and MOTION.md files” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: interview in two batches of questions
  • SKILL.md: brand.md template (identity, audience, assets, prohibitions)
  • SKILL.md: writing MOTION.md from the reference frames

Good fit for

  • You are starting a first animation project for a brand
  • Your videos do not follow a clear visual identity

Not for

    Tags

    • brand guidelines
    • brand
    • motion design
    • brand.md
    • interview

    About

    You say

    “Run the brand interview for my pottery studio, then write brand.md and MOTION.md from my images.”

    Card for the “Brand interview and brand.md and MOTION.md files” skill

    Skill published by charlie947 under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to set up the brand guidelines and motion rules for an animation project
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md4.7 KB

    Origin and licence

    Listed unmodified

    Author
    charlie947
    Source
    github.com/charlie947/motion-graphics-skills/tree/229022ebca76972e119e36ada23a1648d51665ab/skills/brand-intake
    Licence
    MIT

    Notice

    « brand-intake » (charlie947, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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