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Brand strategy: values, story and voice v1.0.0

Use this resource to define or audit a brand's strategy and narrative

New

  • 518 downloads
  • 202 likes
  • 100 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-strategy-storytelling

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent works on the brand pillars, the narrative (origin, customer journey) and the archetypes, then writes the voice and the structure of a brand guide. You get an editorial base for all your communications.

Mostly picked by

Updated November 2, 2026

Card for the “Brand strategy: values, story and voice” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: brand pillars and 12 archetypes
  • SKILL.md: brand story, origin and narrative arc
  • SKILL.md: voice, tone and brand guidelines structure

Good fit for

  • You are launching a brand and need to state its promise
  • Your messages change from one channel to another

Not for

    Tags

    • brand
    • storytelling
    • voice
    • values

    About

    You say

    “Define the voice and values of my artisan soap brand, including its origin story.”

    Card for the “Brand strategy: values, story and voice” skill

    Skill published by kostja94 under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to define or audit a brand's strategy and narrative
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md9.3 KB

    Origin and licence

    Listed unmodified

    Author
    kostja94
    Source
    github.com/kostja94/marketing-skills/tree/45143a7d6d8f92fc9048aa4f3074a26272bd0d2a/skills/strategies/brand/branding
    Licence
    MIT

    Notice

    « branding » (kostja94, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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