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Define distinctive brand values v1.0.0

Use this resource to define or test the core values of a brand or company

New

  • 362 downloads
  • 195 likes
  • 101 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-values-development

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent guides you through discovery questions, sorts your values into Lencioni's four categories and runs six differentiation tests. It replaces generic values with statements that require a sacrifice, then maps them to observable behaviors. You get documented values ready to anchor your identity.

Mostly picked by

Updated November 2, 2026

Card for the brand values development skill.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: tests, questions, anti-patterns, real examples
  • reference/templates.md: discovery, test, behavior mapping and summary worksheets
  • Validation checklists for values

Good fit for

  • Launching a brand or offer and setting its values
  • Replacing generic values ("excellence", "integrity")
  • Preparing a values workshop with a team or client

Not for

  • Writing a slogan or ad copy
  • Creating a logo or visual guidelines
  • A quantitative market analysis

Tags

  • brand
  • values
  • identity
  • strategy
  • workshop

About

You say

"Help me find the three values of my cosmetics brand, then run them through the opposite test."

Card for the brand values development skill.

Skill published by mike-coulbourn under the MIT license.

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Prerequisites

You bring
Your company context and Your answers to the discovery questions

How to use it

  1. Describe your company and what made you start it.
  2. Answer the discovery questions and the "always / never" prompts.
  3. Test the chosen values, then ask for the summary card.

Content preview

Files

  • LICENSE1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • reference/templates.md18.1 KB
  • SKILL.md11.5 KB

Origin and licence

Modified by PalateKit

Author
mike-coulbourn
Source
github.com/mike-coulbourn/claude-vibes/tree/1f8b5083ab2406d71b16fbc06e80c21f4b1f1235/plugins/vibes/skills/brand-values-development
Licence
MIT

Notice

Version modifiée de « brand-values-development » (mike-coulbourn, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

How many values should I keep?

Three or four at most; one or two for the most demanding teams. Few values, but lived.

Is the mentioned "brand-values-curator" agent included?

No. The skill is enough for a complete process; that agent is only an option mentioned at the end of the file.