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Tone, style and localization rules for copy v1.0.0

Use this resource to keep copy consistent with the brand's tone and rules

New

  • 404 downloads
  • 127 likes
  • 100 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-voice-and-tone-guide

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent checks texts against the voice pillars and the tone ladder, applies grammar, casing and formatting rules, then flags banned phrases and points to localize. You get a writing guide your teams can use.

Mostly picked by

Updated November 2, 2026

Card for the “Tone, style and localization rules for copy” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: voice pillars, tone ladder by channel and style rules
  • SKILL.md: accessibility principles and localization notes

Good fit for

  • You review copy from several writers who must sound the same
  • You are translating your pages for a new region

Not for

    Tags

    • brand voice
    • style
    • copywriting
    • localization

    About

    You say

    “Review this home page and tell me whether it follows our brand tone.”

    Card for the “Tone, style and localization rules for copy” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to keep copy consistent with the brand's tone and rules
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.1 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/copywriting/skills/voice-guidelines
    Licence
    Apache-2.0

    Notice

    « voice-guidelines » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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