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Apply your brand voice to your content v1.0.0

Use this resource to write content that stays true to the brand voice

New

  • 420 downloads
  • 141 likes
  • 231 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-voice-enforcement

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent loads your brand guidelines, keeps the voice constant and adjusts the tone (formality, energy, technical depth) to the content type and audience. It checks the text it produces, explains its choices and flags conflicts with your rules.

Mostly picked by

Updated November 2, 2026

A "We are / We are not" table and a text rewritten before and after.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: workflow for applying a brand voice
  • references/voice-constant-tone-flexes.md: the constant voice, flexible tone model and the tone-by-context matrix
  • references/before-after-examples.md: before/after examples (email, proposal, LinkedIn post, internal message)

Good fit for

  • Writing outreach or follow-up emails in your brand tone
  • Rewriting a text that doesn't sound like you
  • Keeping the posts of a team of several writers consistent

Not for

  • Creating brand guidelines from scratch
  • Designing a logo or a visual identity
  • Producing text when there are no brand guidelines to apply

Tags

  • brand voice
  • tone
  • copywriting
  • marketing
  • sales

About

You say

"Here is our tone guide. Write a follow-up email for a prospect who has not replied in two weeks."

A "We are / We are not" table and a text rewritten before and after.

Skill published by anthropics under the MIT license.

Show more

Prerequisites

You bring
Your brand guidelines (tone, preferred and banned terms) and The content to produce and its audience

How to use it

  1. Copy the skill folder into your agent's skills folder.
  2. Paste your brand guidelines into the chat or save them in .claude/brand-voice-guidelines.md.
  3. Ask for the content you need and review the explained voice and tone choices.

Content preview

Files

  • LICENSE11.5 KB
  • NOTICE-PALATEKIT.md0.5 KB
  • references/before-after-examples.md7.5 KB
  • references/voice-constant-tone-flexes.md5.8 KB
  • SKILL.md5.4 KB

Origin and licence

Modified by PalateKit

Author
anthropics
Source
github.com/anthropics/knowledge-work-plugins/tree/2574e29377c7173d0cecffef29a6ecbd7f8ccb5d/partner-built/brand-voice/skills/brand-voice-enforcement
Licence
MIT

Notice

Version modifiée de « brand-voice-enforcement » (anthropics, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Where do I put my brand guidelines?

Paste them into the conversation, or save them in .claude/brand-voice-guidelines.md. Without guidelines, the skill asks you for them before writing.

What about the /brand-voice:... commands it mentions?

They come from the original plugin and are not included here. They are optional: pasted guidelines are enough. The delegation agents it mentions are not provided either; the agent then writes the content itself.