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Brand voice glossary and tone rules v1.0.0

Use this resource to write and translate in one consistent tone, vocabulary and style

New

  • 413 downloads
  • 222 likes
  • 144 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-voice-glossary

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent defines voice attributes with examples to follow and avoid, a list of preferred and banned terms, then tone variants by audience. You get a tone guide, a voice matrix and localization notes.

Mostly picked by

Updated November 2, 2026

Card for the “Brand voice glossary and tone rules” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: voice attributes, vocabulary and grammar rules
  • assets/voice_matrix.md: voice matrix by audience and tone

Good fit for

  • You train writers, agencies or freelancers
  • Your translated content does not sound like your brand

Not for

    Tags

    • tone
    • brand voice
    • vocabulary
    • copywriting

    About

    You say

    “Set our brand tone guide for product pages: five attributes, twenty banned terms and the variants for developers.”

    Card for the “Brand voice glossary and tone rules” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to write and translate in one consistent tone, vocabulary and style
    3. Review and adjust the result

    Content preview

    Files

    • assets/voice_matrix.md1.1 KB
    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.3 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/brand-strategy/skills/brand-voice-glossary
    Licence
    Apache-2.0

    Notice

    « brand-voice-glossary » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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