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Define brand voice and tone rules v1.0.0

Use this resource to define a brand voice and its tone rules per channel

New

  • 503 downloads
  • 218 likes
  • 229 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install brand-voice-tone-guidelines

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent separates voice, which stays constant, from tone, which adapts to the situation, then builds the verbal personality with the “this but not that” technique. You get a voice guide with a tone matrix per channel and vocabulary lists.

Mostly picked by

Updated November 2, 2026

Card for the “Define brand voice and tone rules” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: personality methods and tone adaptation
  • reference/templates.md: voice guide templates

Good fit for

  • Your copy shifts tone from one channel to another
  • You are launching a brand and need its editorial guide

Not for

    Tags

    • brand voice
    • tone
    • editorial guide
    • personality
    • identity

    About

    You say

    “Define the voice of my cosmetics brand: warm and expert, no jargon.”

    Card for the “Define brand voice and tone rules” skill

    Skill published by mike-coulbourn under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to define a brand voice and its tone rules per channel
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • reference/templates.md13.6 KB
    • SKILL.md11.3 KB

    Origin and licence

    Listed unmodified

    Author
    mike-coulbourn
    Source
    github.com/mike-coulbourn/claude-vibes/tree/1f8b5083ab2406d71b16fbc06e80c21f4b1f1235/plugins/vibes/skills/brand-voice-development
    Licence
    MIT

    Notice

    « brand-voice-development » (mike-coulbourn, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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