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Build buyer personas from real stories v1.0.0

Use this resource to build buyer personas grounded in real buying decisions

New

  • 467 downloads
  • 116 likes
  • 142 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install build-buyer-personas-real-stories

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent defines the buying decision, prepares buyer interviews, analyses the stories through the five rings and segments the personas. You get personas you can use for messaging and content.

Mostly picked by

Updated November 2, 2026

Card for the “Build buyer personas from real stories” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: five-phase method, from the buying decision to segmentation
  • Sections on preparing and running buyer interviews

Good fit for

  • Your messages do not resonate with decision-makers
  • You want marketing and sales aligned on the same profiles

Not for

    Tags

    • persona
    • buyer
    • messaging

    About

    You say

    “Build personas for my payroll software buyers: who decides, what holds them back, what stories they tell.”

    Card for the “Build buyer personas from real stories” skill

    Skill published by guia-matthieu under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to build buyer personas grounded in real buying decisions
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md17.1 KB

    Origin and licence

    Listed unmodified

    Author
    guia-matthieu
    Source
    github.com/guia-matthieu/clawfu-skills/tree/4108f5c010ccaa8b5707fa05ca1d888ae167e548/skills/strategy/buyer-personas
    Licence
    MIT

    Notice

    « buyer-personas » (guia-matthieu, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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