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Buying committee: roles, messages and targeting v1.0.0

Use this resource to map an offer's buying committee and target each role

New

  • 499 downloads
  • 205 likes
  • 135 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install buying-committee-ad-roles

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent identifies the roles likely to weigh on the decision, depending on deal size, industry and offer. For each one it proposes a messaging angle and the targeting signal that reaches it, such as job function, seniority, account list or intent. You get a role map sequenced by buying stage.

Mostly picked by

Updated November 2, 2026

Card for the “Buying committee: roles, messages and targeting” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: committee sizing, role model and per-role output
  • references/worked-example.md: worked role map example

Good fit for

  • Your B2B sales go through several decision-makers
  • You want different messages per role without multiplying them at random

Not for

    Tags

    • buying committee
    • b2b
    • targeting
    • decision makers

    About

    You say

    “For payroll software sold to 50-employee companies, which roles should we reach and with what message?”

    Card for the “Buying committee: roles, messages and targeting” skill

    Skill published by mbfinotti under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to map an offer's buying committee and target each role
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json28 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/worked-example.md14.4 KB
    • SKILL.md29.2 KB

    Origin and licence

    Listed unmodified

    Author
    mbfinotti
    Source
    github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-buyer-group-mapper
    Licence
    MIT

    Notice

    « ad-buyer-group-mapper » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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