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Campaign attribution tracking rules v1.0.0

Use this resource to define campaign naming, attribution models and data checks

New

  • 489 downloads
  • 191 likes
  • 189 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install campaign-attribution-tracking

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent sets the naming rules (channel, campaign, creative, experiment), compares attribution models (first touch, last touch, linear, position, data-driven) and defines data contracts and the QA procedure. You get an operating guide and a checklist to rerun before any tooling change.

Mostly picked by

Updated November 2, 2026

Card for the “Campaign attribution tracking rules” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: naming rules and attribution model catalog
  • SKILL.md: data contracts, QA checklist and change management

Good fit for

  • Your conversion figures do not match between two tools
  • You train campaign owners on tracking

Not for

    Tags

    • attribution
    • utm
    • tracking
    • campaigns

    About

    You say

    “Define the UTM naming rules for our paid and social campaigns, and say which attribution model to use for monthly reporting.”

    Card for the “Campaign attribution tracking rules” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to define campaign naming, attribution models and data checks
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.2 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/marketing-analytics/skills/attribution-playbook
    Licence
    Apache-2.0

    Notice

    « attribution-playbook » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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