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Campaign strategy and brief v1.0.0

Use this resource to set the strategy, brief and backward schedule of a campaign

New

  • 498 downloads
  • 116 likes
  • 144 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install campaign-plan-brief

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent ties objectives to revenue or pipeline metrics, maps audiences and offers, defines the core message and budget split by channel, then builds a backward timeline with dependencies. You get a campaign brief and a list of tracking metrics.

Mostly picked by

Updated November 2, 2026

Card for the “Campaign strategy and brief” skill

Details

Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: objectives, audiences, messages and channel mix
  • templates/campaign_brief.md: campaign brief template

Good fit for

  • You launch a multi-channel sales effort
  • Stakeholders disagree on the quarter's objectives

Not for

    Tags

    • campaign
    • brief
    • schedule
    • metrics

    About

    You say

    “Prepare the launch campaign brief for our new plan: a pipeline target, two audiences, five weeks before the release date.”

    Card for the “Campaign strategy and brief” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to set the strategy, brief and backward schedule of a campaign
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.4 KB
    • templates/campaign_brief.md1.1 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/campaign-orchestration/skills/campaign-planning
    Licence
    Apache-2.0

    Notice

    « campaign-planning » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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