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Competitive brief and battlecard v1.0.0

Use this resource to analyze your competitors and find unclaimed positioning

New

  • 340 downloads
  • 106 likes
  • 113 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install competitive-brief

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent studies each competitor's website, news, content and reviews, then writes a structured brief: competitor profiles, a messaging comparison matrix, content gaps, opportunities, threats and recommendations. It can then turn it into a sales battlecard with objection handling.

Mostly picked by

Updated November 2, 2026

Preview of a competitive brief with a messaging comparison matrix.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: research method, brief structure, positioning frameworks
  • Frameworks to compare messaging, analyze content gaps and draw a positioning map
  • A battlecard template with objection handling

Good fit for

  • A founder preparing positioning against competitors
  • A marketer looking for messaging angles nobody has claimed
  • A sales team that needs an up-to-date battlecard

Not for

  • Getting confidential figures about a competitor
  • Replacing a quantitative market study
  • Continuous competitor monitoring without redoing the research

Tags

  • competition
  • positioning
  • battlecard
  • research
  • messaging

About

You say

"Write a competitive brief on Acme and Globex for my invoicing tool, including the messaging angles they have not claimed."

Preview of a competitive brief with a messaging comparison matrix.

Skill published by Anthropic under the Apache-2.0 license.

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Prerequisites

You bring
The names of the competitors to analyze and A description of your offer and positioning

How to use it

  1. Name the competitors and describe your offer
  2. Let the agent research and write the dated brief
  3. Ask for the battlecard or a monitoring plan

Content preview

Files

  • LICENSE11.5 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md13.2 KB

Origin and licence

Modified by PalateKit

Author
Anthropic
Source
github.com/anthropics/knowledge-work-plugins/tree/2574e29377c7173d0cecffef29a6ecbd7f8ccb5d/marketing/skills/competitive-brief
Licence
Apache-2.0

Notice

Version modifiée de « competitive-brief » (Anthropic, Apache-2.0) : traduction française et fiche par PalateKit.

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Frequently asked questions

Do I need connected tools?

No. Research runs on the open web; SEO or tracking tools can add to it but are not required.

Is the information current?

The brief states the research date. Public data changes, so redo the analysis every quarter.