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Competitor brand analysis v1.0.0

Use this resource to analyse competitor brands before defining your positioning

New

  • 307 downloads
  • 217 likes
  • 136 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install competitor-brand-analysis

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent profiles 4 to 8 competitors (positioning, audience, message, voice, visual identity, strengths and weaknesses), places them on a two-axis map and notes what the category keeps repeating. It ends with differentiation opportunities and recommendations on positioning, messaging and visual style.

Mostly picked by

Updated November 2, 2026

Competitor brand analysis report in seven sections

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: a seven-section analysis framework
  • A standard profile per competitor
  • A two-axis competitive map with open territories
  • A list of 4 to 6 opportunities with ways to seize them

Good fit for

  • Preparing a branding or rebrand project
  • Delivering a competitive audit to a client
  • Looking for a message angle nobody owns

Not for

  • Defining the visual identity itself
  • Analysing sales or traffic figures
  • Writing the final copy

Tags

  • brand
  • competition
  • positioning
  • audit
  • benchmark

About

You say

"Analyse the brand of five yoga studios in my city and tell me where I can stand apart."

Competitor brand analysis report in seven sections

Skill published by arnabbagxd under the MIT license.

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Prerequisites

You bring
Your brand name and category and The list of competitors to analyse

How to use it

  1. Give your brand, category and the competitors
  2. Let the agent profile each one
  3. Review the map and pick your opportunities

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md5.4 KB

Origin and licence

Modified by PalateKit

Author
arnabbagxd
Source
github.com/arnabbagxd/brand-building-skills/tree/4a0a8b5b7a0f64bf0fc551978a18a591670a5223/skills/competitor-branding
Licence
MIT

Notice

Version modifiée de « competitor-branding » (arnabbagxd, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Do I need the .agents/brand-context.md file?

No, it is read if it exists. Otherwise the agent asks for what is missing.

Does the agent browse competitor sites?

It depends on your agent's tools; without web access, paste the copy and descriptions to analyse.