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PalateKit Pick

Conversion Copywriting for Web Pages v1.0.0

Use this resource to write or improve the copy of a marketing page

New

  • 504 downloads
  • 184 likes
  • 234 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install conversion-copywriting

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent first diagnoses what you give it: a blank page, a draft with a voice worth keeping, or a small edit. It breaks the page into units (headline, subhead, button, sections), drafts several candidates for each, and keeps only lines that are specific, provable and impossible to paste onto a competitor's site. You get the page copy, notes on its choices and alternative headlines and buttons.

Mostly picked by

Updated November 2, 2026

Preview of a homepage whose headline, subheadline and call to action were rewritten, with the agent's annotations.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: diagnosis method, drafting protocol, style rules and output format
  • references/ai-tells.md: patterns typical of AI writing, with rewrites and a self-check
  • references/copy-frameworks.md: headline formulas, section types and page templates
  • references/natural-transitions.md: natural transition phrases between sections

Good fit for

  • Writing the copy of a homepage, sales page or pricing page
  • Rewriting copy that sounds like AI while keeping the brand's voice
  • Finding headlines and call-to-action buttons with a rationale

Not for

  • Writing emails or popups (the skill points to other skills for those)
  • Proofreading or reviewing copy that is already approved
  • Inventing numbers, reviews or testimonials that do not exist

Tags

  • copywriting
  • landing page
  • headlines
  • conversion
  • marketing copy

About

You say

"Rewrite the homepage of my ceramics studio. Here is my current draft and my three best customer reviews."

Preview of a homepage whose headline, subheadline and call to action were rewritten, with the agent's annotations.

Skill published by coreyhaines31 under the MIT license.

Show more

Prerequisites

You bring
The page type and the main action you want and Your audience, your offer and your proof points (numbers, reviews)

How to use it

  1. Install the skill in your agent's skills folder.
  2. Give the agent the page type, the main action you want, your audience and your proof points.
  3. Review the copy, the notes and the alternatives, then ask for adjustments.

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/ai-tells.md20.6 KB
  • references/copy-frameworks.md14.5 KB
  • references/natural-transitions.md5.7 KB
  • SKILL.md15.5 KB

Origin and licence

Modified by PalateKit

Author
coreyhaines31
Source
github.com/coreyhaines31/marketingskills/tree/0cd9b3a0ef4c411a1d690419ce843f2a1da32cce/skills/copywriting
Licence
MIT

Notice

Version modifiée de « copywriting » (coreyhaines31, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Does the skill work without the other skills it mentions?

Yes. It names neighbouring skills (emails, popups, copy-editing) as pointers for other tasks but does not need them. It reads a .agents/product-marketing.md file if one exists, otherwise it asks its questions.

Is the output written in English only?

The skill writes in the language of your request. Its anti-AI rules were designed with English in mind, so describe your style preferences if you work in another language.