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Conversion copywriting from customer voice v1.0.0

Use this resource to write a sales page or email from the voice of the customer

New

  • 510 downloads
  • 230 likes
  • 223 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install conversion-copywriting-voc

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent follows Joanna Wiebe's method: research first (reviews, interviews, surveys), then writing from real customer language, then validation. It helps you sort verbatims, build the message hierarchy, draft the copy and edit it in seven sweeps. You get precise copy and reusable checklists.

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Updated November 2, 2026

Three-part process: research, writing, validation

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: three-part process, awareness stages, PAS and AIDA frameworks
  • The 7 sweeps editing process with its checklist
  • Templates for research and for turning verbatims into copy
  • Two worked examples: a landing page and an email sequence

Good fit for

  • Writing a sales page from customer reviews
  • Improving existing copy with tests
  • Structuring a copy project for a client

Not for

  • Producing visuals or video
  • Writing with no customer data at all
  • Overall brand strategy

Tags

  • copywriting
  • conversion
  • voice of customer
  • sales page
  • email

About

You say

"Here are 30 reviews from my customers: sort them by pain and objection, then write the top of my sales page."

Three-part process: research, writing, validation

Skill published by guia-matthieu under the MIT license.

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Prerequisites

You bring
Customer reviews, interviews or survey answers and The type of page or email to write

How to use it

  1. Paste your reviews, survey answers or interview notes
  2. Have the messages sorted and the hierarchy built
  3. Draft, run the 7 sweeps, then test

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md14.3 KB

Origin and licence

Modified by PalateKit

Author
guia-matthieu
Source
github.com/guia-matthieu/clawfu-skills/tree/4108f5c010ccaa8b5707fa05ca1d888ae167e548/skills/content/conversion-copywriting
Licence
MIT

Notice

Version modifiée de « conversion-copywriting » (guia-matthieu, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

The skill has some off-topic passages, is that normal?

Yes: the "Boundaries" section mentions audio by a template mistake. It does not affect the method; ignore it.

Are the related skills required?

No. They are only named for further reading; the method is complete in this file.