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Structured creative brief v1.0.0

Use this resource to write a concise creative brief with goals, audience and constraints

New

  • 552 downloads
  • 164 likes
  • 168 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install creative-brief-template

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent sets the goal and success metrics, describes the audience and its insights, specifies the message, tone and mandatory mentions, then lists deliverables by channel in priority order. You get a brief to send to an agency or freelancer with no constraint left out.

Mostly picked by

Updated November 2, 2026

Card for the “Structured creative brief” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: goals, insights, messages and deliverables
  • SKILL.md: mandatory mentions, items to avoid and priority order

Good fit for

  • You launch a campaign or rebrand with an agency
  • Your suppliers often return off-target concepts

Not for

    Tags

    • brief
    • creative
    • agency
    • deliverables

    About

    You say

    “Write the creative brief for our back-to-school campaign: awareness goal, small-business audience, three priority deliverables.”

    Card for the “Structured creative brief” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to write a concise creative brief with goals, audience and constraints
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.2 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/design-creative/skills/creative-brief-framework
    Licence
    Apache-2.0

    Notice

    « creative-brief-framework » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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