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Creative strategy matrix v1.0.0
Use this resource to organize the creative strategy of your ads and sales content
New
- 487 downloads
- 188 likes
- 185 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install creative-strategy-matrixWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent picks your anchor (pain or desire), maps personas, writes one messaging angle per intersection and covers all five awareness stages. You get a matrix of opportunities, fill-in templates and a coverage gap analysis.
Mostly picked by
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: the full six-part framework (translated into French in the FR version)
- A messaging angle template to fill in for each intersection
- Three worked examples: pain-led brand, desire-led brand and a gap analysis
- Sample hooks for each of the 5 awareness stages
Good fit for
- Structuring the messaging angles of an online store
- Planning content or ads for a product launch
- Spotting forgotten personas or awareness stages
Not for
- Writing the hooks or scripts themselves
- Choosing a visual format or producing the visuals
- Analyzing the real performance of an ad account
Tags
- strategy
- persona
- messaging
- ads
- funnel
About
You say
"Here is my product and my audience. Build the pain × persona matrix with one messaging angle per intersection."
Skill published by motion-team under the MIT license.
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Prerequisites
- You bring
- A description of your product and What you know about your customers and their problems
How to use it
- Describe your product and customers
- Confirm the anchor, personas and angles proposed
- Use the matrix to plan content by awareness stage
Content preview
Files
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.4 KB
- SKILL.md34.3 KB
Origin and licence
Modified by PalateKit
- Author
- motion-team
- Source
- github.com/motion-team/creative-strategy-skills/tree/8e467a3547dcd2118e4d08fa58099553677d52ff/creative-strategy-engine
- Licence
- MIT
Notice
Version modifiée de « creative-strategy-engine » (motion-team, MIT) : traduction française et fiche par PalateKit.
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Frequently asked questions
Does this skill write the hooks?
No, it provides the strategic structure. It mentions neighboring tools (hook writing, script writing) without depending on them: ask your agent for the hooks afterwards.
Do I need an ad budget?
No. The framework also works for organic content planning; it only gives stage guidance by budget size.