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Mapping why customers pay and what to own v1.0.0
Use this resource to map why customers pay and choose which reasons to build on, without changing the price
New
- 506 downloads
- 250 likes
- 204 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install customer-desire-value-mappingWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent walks you through the full palette of attachment and utility reasons and tests fragility: who would leave as soon as a good alternative appears? It then helps you decide which reasons to own, deepen or build, and which lock-in to drop. You finish with one or two validated commitments of each kind.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- CC-BY-4.0
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What you get
- SKILL.md: three phases, from mapping today's position to validated commitments
- SKILL.md: working file recording the desires and the choices made
Good fit for
- Customers buy from you but you cannot say why they stay
- You are choosing how to justify your value before changing your offer
Not for
Tags
- willingness to pay
- customer loyalty
- perceived value
- positioning
About
You say
“Help me map why my customers pay, then pick the two reasons I should build on.”
Skill published by asmartbear under the CC-BY-4.0 license, delivered in its original version.
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How to use it
- Install the skill in your agent's skills folder
- Ask your agent to map why customers pay and choose which reasons to build on, without changing the price
- Review and adjust the result
Content preview
Files
- LICENSE18.6 KB
- NOTICE-PALATEKIT.md0.5 KB
- SKILL.md32.9 KB
Origin and licence
Listed unmodified
- Author
- asmartbear
- Source
- github.com/asmartbear/asb-skills/tree/fe5c300fb92a36e541ff059ff89e9fe2085c1a88/.claude/skills/asb-willingness-to-pay
- Licence
- CC-BY-4.0
Notice
« asb-willingness-to-pay » (asmartbear, CC-BY-4.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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