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Building the customer's needs ladder v1.0.0

Use this resource to map what the customer really wants, from the step your product serves up to their ultimate purpose

New

  • 502 downloads
  • 113 likes
  • 139 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install customer-needs-ladder

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent starts from the level your product satisfies, phrased in the customer's words, then walks down toward the steps the product makes obsolete and up toward what the customer really wants. It records the ladder in NEEDS-STACK.md with each level's positioning role. You get a clear map of your real alternatives and the promises you can make.

Mostly picked by

Updated November 2, 2026

Card for the “Building the customer's needs ladder” skill

Details

Generates with
Your agent's model
Licence
CC-BY-4.0

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What you get

  • SKILL.md: method for walking the ladder down and up
  • SKILL.md: vocabulary, positioning roles and NEEDS-STACK.md format

Good fit for

  • You are not sure which real need your offer answers
  • You want to choose what you promise and what you can proudly make obsolete

Not for

    Tags

    • needs
    • positioning
    • customer
    • marketing
    • strategy

    About

    You say

    “Build the needs ladder for my invoicing software, from the level I serve up to my customer's goal.”

    Card for the “Building the customer's needs ladder” skill

    Skill published by asmartbear under the CC-BY-4.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to map what the customer really wants, from the step your product serves up to their ultimate purpose
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE18.6 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md23.7 KB

    Origin and licence

    Listed unmodified

    Author
    asmartbear
    Source
    github.com/asmartbear/asb-skills/tree/fe5c300fb92a36e541ff059ff89e9fe2085c1a88/.claude/skills/asb-needs-stack
    Licence
    CC-BY-4.0

    Notice

    « asb-needs-stack » (asmartbear, CC-BY-4.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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