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Developer-led go-to-market design v1.0.0

Use this resource to design the go-to-market path for a developer product

New

  • 496 downloads
  • 219 likes
  • 243 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install developer-led-gtm-motion

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent picks between self-serve, developer-influenced sales, top-down with developer proof, or ecosystem-led distribution. It defines the product entry, the rule that hands an account to sales and the expansion path. You get a go-to-market memo.

Mostly picked by

Updated November 2, 2026

Card for the “Developer-led go-to-market design” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: eight-step method with friction gates
  • references/motion-archetypes.md: types of sales motions
  • references/handoff-and-expansion-playbook.md: handoff to sales and expansion

Good fit for

  • Your signups are high but paid accounts stay flat
  • You need to decide whether hiring salespeople makes sense

Not for

    Tags

    • go-to-market
    • adoption
    • developers
    • sales

    About

    You say

    “Design our sales path: a free online tool, 20,000 signed-up users and 40 paying customers.”

    Card for the “Developer-led go-to-market design” skill

    Skill published by samber under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to design the go-to-market path for a developer product
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json40.5 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/gtm-plan-example.md10.3 KB
    • references/handoff-and-expansion-playbook.md11.5 KB
    • references/motion-archetypes.md12.3 KB
    • references/sourced-benchmarks.md6.2 KB
    • SKILL.md24.6 KB

    Origin and licence

    Listed unmodified

    Author
    samber
    Source
    github.com/samber/developer-relations-skills/tree/a12240a5a8a15a460ab17aa870df37f14814bf7d/skills/developer-first-gtm
    Licence
    MIT

    Notice

    « developer-first-gtm » (samber, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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