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Event marketing: webinars, trade shows, dinners v1.0.0

Use this resource to plan an event and turn it into qualified meetings

New

  • 454 downloads
  • 242 likes
  • 183 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install event-marketing-playbook

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent first asks four questions (role, goal, target audience, budget), then builds a plan to host, sponsor, speak at or simply attend an event. It applies the before, during, after arc, picks the right format and sets a 24 to 48 hour follow-up. You get an action plan, criteria for choosing events and the metrics that matter.

Mostly picked by

Updated November 2, 2026

Card for the event marketing skill: webinars, trade shows, dinners and post-event follow-up.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the full method
  • A four-stage webinar funnel with benchmark rates
  • Guides on event portfolio selection, sponsorship ROI and speaking
  • Common mistakes to avoid and a metrics table (vanity, real, decisive)

Good fit for

  • You are preparing a webinar or workshop to find customers
  • You doubt whether to pay for a booth or sponsorship and want to work out the return
  • You are attending a conference without a booth and want to book meetings there

Not for

  • Handling event logistics (venue, catering, ticketing)
  • Writing the email sequences themselves (another skill covers that)
  • Launching a product with no event attached

Tags

  • events
  • webinar
  • trade show
  • pipeline
  • marketing

About

You say

"I want to run a monthly webinar to find clients for my design studio. Help me pick the topic, the promotion and the follow-up."

Card for the event marketing skill: webinars, trade shows, dinners and post-event follow-up.

Skill published by coreyhaines31 under the MIT license.

Show more

Prerequisites

You bring
Your role, goal and budget and A description of your target audience

How to use it

  1. Install the skill in your agent's skills folder.
  2. Describe your role, goal, audience and budget.
  3. Follow the plan it proposes, then measure the qualified meetings you get.

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/event-portfolio-strategy.md7.9 KB
  • references/speaking.md5.3 KB
  • references/sponsorship-roi.md6.2 KB
  • references/webinar-funnel.md8.1 KB
  • SKILL.md12 KB

Origin and licence

Modified by PalateKit

Author
coreyhaines31
Source
github.com/coreyhaines31/marketingskills/tree/0cd9b3a0ef4c411a1d690419ce843f2a1da32cce/skills/events
Licence
MIT

Notice

Version modifiée de « events » (coreyhaines31, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Does the skill need a context file?

It reads a marketing context file if one exists, but works without one: it then asks its few starting questions.

Are the benchmark figures reliable?

They are indicative B2B ranges. Your own history remains the best reference.