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Evidence-based product or marketing persona v1.0.0

Use this resource to build a product or marketing persona that guides trade-offs

New

  • 505 downloads
  • 119 likes
  • 103 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install evidence-based-user-persona

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent picks the mode, gathers the available behaviour evidence, then writes the persona to the v2.5 output template, flagging what remains uncertain. You get a persona you can use to settle product or sales decisions.

Mostly picked by

Updated November 2, 2026

Card for the “Evidence-based product or marketing persona” skill

Details

Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • references/TEMPLATE.md: persona template
  • references/EXAMPLE.md: persona example
  • SKILL.md: product and marketing modes and checklist

Good fit for

  • Teams that disagree on priorities for the same audience
  • A campaign that needs an explicit customer viewpoint

Not for

    Tags

    • persona
    • marketing
    • product
    • user

    About

    You say

    “Create a marketing persona for our invoicing software for tradespeople, from the interviews and survey responses.”

    Card for the “Evidence-based product or marketing persona” skill

    Skill published by product-on-purpose under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to build a product or marketing persona that guides trade-offs
    3. Review and adjust the result

    Content preview

    Files

    • evals/trigger-fixtures.json4 KB
    • HISTORY.md2.2 KB
    • LICENSE10.6 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/EXAMPLE.md21.1 KB
    • references/TEMPLATE.md22.3 KB
    • SKILL.md4.5 KB

    Origin and licence

    Listed unmodified

    Author
    product-on-purpose
    Source
    github.com/product-on-purpose/pm-skills/tree/f943d9589bfe9db06fac2641f9740987ff9b3aee/skills/foundation-persona
    Licence
    Apache-2.0

    Notice

    « foundation-persona » (product-on-purpose, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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