Every premium and members-only resource for $9.99/month, as a no-commitment subscription. See the plans

PalateKit

Sign in
Menu

Request a resource

Describe the resource you are missing in one sentence. We will email you when it is published.

0 / 280

A page, a video or an image online.

Unlock PalateKit

Unlock everything

Plan

Paying means accepting our terms of sale.

Secure payment by Stripe. Receipts and invoices sent by email.

Welcome back

Sign in to install, download or save this resource. A free account is enough for free resources.

Brand purpose with the Golden Circle method v1.0.0

Use this resource to define or check a brand's purpose, mission and vision

New

  • 363 downloads
  • 205 likes
  • 163 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install golden-circle-purpose

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent runs a WHY discovery (peaks and valleys, friends exercise), drafts a statement in the "To… so that…" format, then tests it with Collins' hedgehog concept, the Focus Lab framework and an anti-pattern checklist. It also flags purpose washing. Ready-to-fill templates document the result.

Mostly picked by

Updated November 2, 2026

Golden Circle diagram showing the why, how and what levels

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

Similar resources

View all

What you get

  • SKILL.md: frameworks, discovery steps, rules and anti-patterns
  • reference/templates.md: discovery, statement, validation and internal alignment worksheets
  • Stress-test questions to check a statement could not belong to a competitor

Good fit for

  • Writing the purpose of a new brand or company
  • Reworking a mission statement that feels generic
  • Preparing a discovery workshop with a founder or a client

Not for

  • Writing an advertising tagline
  • Designing a visual identity or choosing a brand name

Tags

  • purpose
  • mission
  • vision
  • branding
  • sinek

About

You say

"Help me find the WHY of my design studio, then stress-test the statement."

Golden Circle diagram showing the why, how and what levels

Skill published by mike-coulbourn under the MIT license.

Show more

Prerequisites

You bring
A few personal or company stories and An existing mission statement to test, if you have one

How to use it

  1. Share a few defining moments from your story, or pick the friends exercise
  2. Validate the "To… so that…" statement the agent drafts
  3. Run the anti-pattern check and keep the filled template

Content preview

Files

  • LICENSE1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • reference/templates.md14.5 KB
  • SKILL.md11.2 KB

Origin and licence

Modified by PalateKit

Author
mike-coulbourn
Source
github.com/mike-coulbourn/claude-vibes/tree/1f8b5083ab2406d71b16fbc06e80c21f4b1f1235/plugins/vibes/skills/golden-circle-purpose
Licence
MIT

Notice

Version modifiée de « golden-circle-purpose » (mike-coulbourn, MIT) : traduction française et fiche par PalateKit.

User reviews

–

No ratings yet

Loading reviews…

Delete your review?

Your rating and comment will be removed from the page.

Frequently asked questions

Does it need other files to work?

No. It mentions a "brand-purpose-architect" agent for deeper work, but does not depend on it.

Are the statistics sourced?

They are taken as-is from the author without detailed sources. Check them before publishing.