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Go-to-market strategy v1.0.0

Use this resource to plan a product's launch in its market

New

  • 448 downloads
  • 246 likes
  • 242 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install gtm-channel-strategy

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent starts from your product and market data, evaluates the channels that fit your audience, writes messaging per segment and sets success metrics. You get a strategy document with a launch timeline, numeric targets, risks and a 90-day roadmap.

Mostly picked by

Updated November 2, 2026

Preview of a launch plan with channels, messaging and a 90-day roadmap.

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the five steps of the launch strategy
  • A strategy document with justified channels and per-channel messaging
  • A phased launch timeline and a KPI measurement framework

Good fit for

  • Preparing the launch of a product or service
  • Picking a few channels to work on thoroughly
  • Setting go/no-go criteria before launching

Not for

  • Producing the launch content and visuals
  • Detailed financial projections
  • A product with no data about its target

Tags

  • launch
  • go-to-market
  • channels
  • messaging
  • kpi

About

You say

"Prepare the launch strategy for my online photography workshop, budget of 2,000 euros."

Preview of a launch plan with channels, messaging and a 90-day roadmap.

Skill published by phuryn under the MIT license.

Show more

Prerequisites

You bring
The product description and target segment and Your budget, timeline and any market data you have

How to use it

  1. Describe the product, the target segment, your data and your budget limits.
  2. Approve the proposed channels and messaging.
  3. Follow the 90-day roadmap and measure the baseline metrics.

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md4 KB

Origin and licence

Modified by PalateKit

Author
phuryn
Source
github.com/phuryn/pm-skills/tree/07b34f64ee828df08953f505b7f747aef85ae7c6/pm-go-to-market/skills/gtm-strategy
Licence
MIT

Notice

Version modifiée de « gtm-strategy » (phuryn, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Is it detailed?

It is a five-step framework, not a long method. The more data you give about your target, the more precise the plan.

Are the reading links at the bottom needed?

No, they are Product Compass articles for further reading. The skill works without them.