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Hooks and Headlines That Stop the Scroll v1.0.0

Use this resource to write hooks, headlines and newsletter subject lines

New

  • 399 downloads
  • 124 likes
  • 152 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install hook-and-headline-writing

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent follows a three-phase workflow: find the angle and the transformation you promise, pick a hook type and formula, then generate at least 10 variations and score them. You get a ranked list with the framework used, the 4 U's score and a reasoned recommendation.

Mostly picked by

Updated November 2, 2026

A list of ten hooks scored on the 4 U's, with the best one highlighted.

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the workflow, the 15 formulas, the 6 hook types and the selection criteria
  • references/headline-formulas-library.md: the 15 formulas with examples
  • references/thread-hook-templates.md: 20+ thread openers
  • More references: sticky-sentence techniques, 10 commandments, power words, ideation process and output formats

Good fit for

  • Writing a newsletter subject line or the first line of a LinkedIn post
  • Preparing headline variations for an A/B test
  • Finding the angle of an article before writing it

Not for

  • Writing the full body of an article
  • Writing ads with platform-specific character limits

Tags

  • hooks
  • headlines
  • copywriting
  • newsletter
  • social media

About

You say

"Give me 10 hooks for a LinkedIn post about my new photography course, then rank the top 3."

A list of ten hooks scored on the 4 U's, with the best one highlighted.

Skill published by cdeistopened under the MIT license.

Show more

Prerequisites

You bring
The topic or content to write a headline for and Your audience and the target platform

How to use it

  1. Give the topic, the audience and the platform
  2. Let the agent generate at least 10 variations using different formulas
  3. Choose among the 3 recommended and adjust the tone

Content preview

Files

  • LICENSE1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/10-commandments-checklist.md23.1 KB
  • references/headline-formulas-library.md17.7 KB
  • references/hook-types-expanded.md10.7 KB
  • references/ideation-process.md13.3 KB
  • references/output-formats.md11.3 KB
  • references/power-words-library.md15.5 KB
  • references/README.md5.4 KB
  • references/sticky-sentence-techniques.md14.7 KB
  • references/thread-hook-templates.md17.4 KB
  • SKILL.md17 KB

Origin and licence

Modified by PalateKit

Author
cdeistopened
Source
github.com/cdeistopened/skill-stack/tree/d607d66198b250b12c8e05c6d265ddb73d871aa5/public/skills/hook-and-headline-writing
Licence
MIT

Notice

Version modifiée de « hook-and-headline-writing » (cdeistopened, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Are the reference files required?

They ship with the skill in the references/ folder. The agent consults them for detailed examples; SKILL.md also works alone for the essentials.

Can I use it with my own brand voice?

Yes. The skill mentions neighbouring style skills but does not depend on them: just describe your tone to the agent.