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Understand audiences through motivations (JTBD) v1.0.0

Use this resource to define an audience from its motivations, the tasks it wants done and what makes it switch

New

  • 580 downloads
  • 235 likes
  • 117 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install jobs-to-be-done-audience-research

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent sorts the audience's tasks into functional, emotional and social dimensions, then analyzes the four forces of progress: push, pull, anxiety and habit. You get motivation-based profiles to connect with positioning and messaging.

Mostly picked by

Updated November 2, 2026

Card for the “Understand audiences through motivations (JTBD)” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

Similar resources

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What you get

  • SKILL.md: three job types, forces of progress and psychographic frameworks
  • reference/templates.md: customer profile templates

Good fit for

  • You don't know why your customers switch solutions
  • You want profiles that are more useful than age brackets

Not for

    Tags

    • JTBD
    • audience
    • motivations
    • persona
    • switching forces

    About

    You say

    “Build profiles of customers leaving their current invoicing software, based on their motivations.”

    Card for the “Understand audiences through motivations (JTBD)” skill

    Skill published by mike-coulbourn under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to define an audience from its motivations, the tasks it wants done and what makes it switch
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • reference/templates.md8.9 KB
    • SKILL.md5.4 KB

    Origin and licence

    Listed unmodified

    Author
    mike-coulbourn
    Source
    github.com/mike-coulbourn/claude-vibes/tree/1f8b5083ab2406d71b16fbc06e80c21f4b1f1235/plugins/vibes/skills/jtbd-psychographic-research
    Licence
    MIT

    Notice

    « jtbd-psychographic-research » (mike-coulbourn, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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