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Jobs to Be Done canvas to understand a customer v1.0.0

Use this resource to describe why a customer picks a product and what they are trying to get done

New

  • 573 downloads
  • 215 likes
  • 229 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install jobs-to-be-done-canvas

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent follows eight steps to build a Jobs to Be Done canvas: who performs the job, in which circumstance, the "When... I want to... so I can..." statement, the three job dimensions, competing solutions and hiring criteria. You get a complete document filled from a template, ready to feed your positioning or sales messages.

Mostly picked by

Updated November 2, 2026

Jobs to be Done canvas with job statement, functional, emotional and social dimensions, competing solutions and hiring criteria.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: the eight-step method and the quality checklist
  • references/TEMPLATE.md: the canvas template with all its sections
  • references/EXAMPLE.md: a fully completed canvas as a worked example

Good fit for

  • Repositioning an offer around what the customer wants to accomplish
  • Preparing marketing messages or a sales page from real motivations
  • Going deeper than demographic-only personas

Not for

  • Building a detailed persona centered on the person
  • Working with no interviews or customer research: insights would be invented
  • Prioritizing features with quantified metrics

Tags

  • jobs to be done
  • positioning
  • customer research
  • product strategy

About

You say

"Create a Jobs to Be Done canvas for freelancers looking for an invoicing tool, based on these five interview notes."

Jobs to be Done canvas with job statement, functional, emotional and social dimensions, competing solutions and hiring criteria.

Skill published by product-on-purpose under the Apache-2.0 license.

Show more

Prerequisites

You bring
Your interview notes or customer observations and The product or service to analyze

How to use it

  1. Add the resource to your agent's skills folder.
  2. Provide your interview notes or customer observations.
  3. Review the filled canvas and fix anything that does not come from your research.

Content preview

Files

  • LICENSE10.6 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/EXAMPLE.md9.6 KB
  • references/TEMPLATE.md4.7 KB
  • SKILL.md4.3 KB

Origin and licence

Modified by PalateKit

Author
product-on-purpose
Source
github.com/product-on-purpose/pm-skills/tree/f943d9589bfe9db06fac2641f9740987ff9b3aee/skills/define-jtbd-canvas
Licence
Apache-2.0

Notice

Version modifiée de « define-jtbd-canvas » (product-on-purpose, Apache-2.0) : traduction française et fiche par PalateKit.

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Frequently asked questions

Does the skill work on its own?

Yes. It mentions other skills from the same collection (persona, problem statement) as alternatives, but does not depend on them.

What if I have no customer research?

The canvas should rest on real feedback. Without it, the agent flags assumptions and suggests questions to check them.