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PalateKit Pick

Complete marketing campaign plan v1.0.0

Use this resource to plan a launch, lead-generation or awareness campaign

New

  • 455 downloads
  • 177 likes
  • 189 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install marketing-campaign-plan

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent asks for what it needs (goal, audience, timeline, budget), then writes a ten-section brief. It relies on an Objective, Audience, Message, Channel, Measure framework, with guides for channel choice, cadence, production lead times and budget split. You get an executable plan with a calendar and dependencies.

Updated November 2, 2026

Campaign brief with a content calendar table, channels and metrics.

Details

Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: the ten-section campaign brief method
  • A selection guide for owned, earned and paid channels
  • Benchmarks for cadence, production lead times and budget
  • Success metrics for each campaign type

Good fit for

  • Launching a product or offer on a fixed timeline
  • Structuring a lead-generation or awareness campaign
  • Turning a campaign idea into a plan a team can execute

Not for

  • Running media buying and bidding on an ad platform
  • Writing every final piece of campaign content in one go

Tags

  • campaign
  • marketing
  • content calendar
  • launch
  • strategy

About

You say

"Plan a six-week campaign to launch my online course to freelancers, budget 3,000 EUR."

Campaign brief with a content calendar table, channels and metrics.

Skill published by Anthropic under the Apache-2.0 license.

Show more

Prerequisites

You bring
Your goal and audience and Key dates and a rough budget

How to use it

  1. Copy the skill folder into your agent's skills folder.
  2. Describe the goal, audience, dates and budget.
  3. Review the brief, then ask to expand a section or draft pieces from the calendar.

Content preview

Files

  • LICENSE11.5 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md14.1 KB

Origin and licence

Modified by PalateKit

Author
Anthropic
Source
github.com/anthropics/knowledge-work-plugins/tree/2574e29377c7173d0cecffef29a6ecbd7f8ccb5d/marketing/skills/campaign-plan
Licence
Apache-2.0

Notice

Version modifiée de « campaign-plan » (Anthropic, Apache-2.0) : traduction française et fiche par PalateKit.

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Frequently asked questions

Do I need to connect any tools?

No. The analytics connector is only a bonus; without it, give your past results by hand.

The file points to CONNECTORS.md. Is that a problem?

No, that file is not needed: the method works with SKILL.md alone.