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Marketing content templates by channel v1.0.0

Use this resource to write marketing content suited to its channel

New

  • 303 downloads
  • 179 likes
  • 123 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install marketing-content-templates

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent follows proven structures for six content types: blog post, social post, newsletter, landing page, press release and case study. It applies channel-specific writing rules, an SEO checklist and formulas for headlines, hooks and calls to action. You get a structured draft with headline options and a clear call to action.

Updated November 2, 2026

Preview of blog, newsletter and landing page structures

Details

Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: six content structures ready to follow
  • Writing rules by channel (blog, social, email, web)
  • SEO checklist and headline and hook formulas
  • Call-to-action principles and examples

Good fit for

  • Writing a blog post with meta description and keywords
  • Preparing a newsletter or a landing page
  • Drafting a press release or a case study

Not for

  • Defining a multi-month content strategy
  • Scheduling or auto-publishing content
  • Matching a specific brand voice without a tone guide

Tags

  • writing
  • blog
  • newsletter
  • seo
  • copywriting

About

You say

"Write an 800-word blog post on home energy retrofits, with three headline options, a meta description and a call to action."

Preview of blog, newsletter and landing page structures

Skill published by Anthropic under the Apache-2.0 license.

Show more

Prerequisites

You bring
The topic, the audience and the channel and Your keywords and the facts to highlight

How to use it

  1. Install the skill in your agent's skills folder.
  2. Give the topic, the audience and the target channel.
  3. Review the draft, pick a headline and adjust the tone.

Content preview

Files

  • LICENSE11.5 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md8.8 KB

Origin and licence

Modified by PalateKit

Author
anthropics
Source
github.com/anthropics/knowledge-work-plugins/tree/2574e29377c7173d0cecffef29a6ecbd7f8ccb5d/marketing/skills/content-creation
Licence
Apache-2.0

Notice

Version modifiée de « content-creation » (anthropics, Apache-2.0) : traduction française et fiche par PalateKit.

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Frequently asked questions

Does it work in my language?

The structures apply to any language. State the language you want in your request; the sample headlines are only illustrations.

Do I need an SEO tool?

No. The skill gives an SEO checklist but does not measure search volume or rankings: bring your own keywords.