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Marketing copy guide v1.0.0
Use this resource to write the copy for a landing page, an email or an interface
New
- 321 downloads
- 163 likes
- 174 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install marketing-copy-guideWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent applies five writing principles (clarity, benefits, one idea per section, active voice, short sentences) and a landing page structure. It gives you examples of good and bad buttons, error messages, empty states and email subject lines. You get copy ready to review and test.
Mostly picked by
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- CC0-1.0
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What you get
- SKILL.md: principles, page structure and examples
- A hero template with headline, subheadline and button
- Microcopy and email rules with good and bad examples
Good fit for
- You are writing the homepage of an offer or a shop
- You are reworking buttons and interface messages
- You are preparing an email with a single call to action
Not for
- Building a deep brand positioning
- Writing long articles or editorial content
- Creating a tone-of-voice guide for your brand
Tags
- copywriting
- landing page
- microcopy
- call to action
About
You say
"Write the headline, subheadline and button for my homepage for my online pottery studio, then three features."
Skill published by spencerpauly under the CC0-1.0 license.
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Prerequisites
- You bring
- A description of your offer and audience and The action the reader should take
How to use it
- Describe your offer, audience and the action you want
- Review the proposed hero and sections
- A/B test the headlines and buttons
Content preview
Files
- LICENSE7 KB
- NOTICE-PALATEKIT.md0.4 KB
- SKILL.md2.9 KB
Origin and licence
Modified by PalateKit
- Author
- spencerpauly
- Source
- github.com/spencerpauly/awesome-cursor-skills/tree/99cd2655788456cc1c685944dcf8c2de82c1ded4/resources/writing-copy
- Licence
- CC0-1.0
Notice
Version modifiée de « writing-copy » (spencerpauly, CC0-1.0) : traduction française et fiche par PalateKit.
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Frequently asked questions
Are the examples useful outside software?
Several examples come from digital products, but the rules (benefits, active voice, a specific button) also apply to a shop or a service.
How do I adapt it to my brand?
State your tone and audience in the request: the skill reminds you to match tone to audience but has no style guide of its own.